by Cindy Ratzlaff
Facebook is rolling out the new threaded replies feature today on an opt-in basis. This is a feature brands should find useful for directly responding to comments to create a more personal, meaningful conversation on their business pages. The new feature is called Replies or Reply Links. This feature will allow a page, especially in a very active conversation, to reply right under a particular comment rather than farther down the thread.
Mashable has some good examples with visuals, and here’s a quick screen shot of the message Page admins will receive to turn this function on.
According to TechCrunch a pre-launch memo from Facebook said:
“Facebook replies “may appear differently to each person based on their connections,” Facebook writes. So, for example, if you as a viewer happen to know some of the people in a particular thread, that thread will jump to the top for you, as Facebook assumes you’ll be more likely to want to jump into that conversation. Apart from this, weight is also given to posts that have a lot of likes and a relatively high number of replies. Conversely, threads or comments flagged as spam will drop down the list, and Facebook says it may also “down-rank” comments made by frequent spammers.”
Be on the lookout for your page invitation to turn on replies. Facebook intends to roll this out to every page by July.
To enable the Replies feature on your business page, go to the Admin Panel, click Edit Page, Manage Permission and then Turn On Replies.
I’d love to see how you and your brand are using threaded comment replies on Facebook. You can leave a link here or let me know on Facebook.