Comments for Cindy Ratzlaff

Comment on Marketing Strategies for Entrepreneurs in 2012 by The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012

The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012 — Fri, 13 Jan 2012 20:03:45 +0000

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Comment on Beginner’s Guide to Facebook Insights | Talking About This by fran

fran — Thu, 12 Jan 2012 17:15:19 +0000

I’ve noticed that you can use the insight stats to see the demographic breakdown of your page’s “likers”. That was a light-bulb moment for me. I saw that 68% of my page’s readers were females over 45 years old but that almost all the ENGAGEMENT (comments, likes, shares) on posts had been done by females under 25.

I think it is important to understand or accept that older Facebookers are less likely to engage. Or that it takes more effort to get them to engage. Or, that they might not KNOW HOW to engage, or be worried about being identified as engaging or making a Facebook faux pas.

So many of us take Facebook for granted but I am finding that older Facebookers are more likely to be passive readers and not engage. So if you “people talking about this” number is low, look at the demographics and work on encouraging engagement based on what might be holding them back.

Comment on Beginner’s Guide to Social Media Marketing by cindyratzlaff

cindyratzlaff — Tue, 10 Jan 2012 22:59:10 +0000

You’re so welcome Pat. Glad it was useful.

Comment on Beginner’s Guide to Social Media Marketing by cindyratzlaff

cindyratzlaff — Tue, 10 Jan 2012 22:58:46 +0000

Absolutely astute Robert. Consistency will help build the trust factor for a brand or business.

Comment on Beginner’s Guide to Social Media Marketing by Social Media Strategy for Starters « Savvy Writers & e-Books online

Social Media Strategy for Starters « Savvy Writers & e-Books online — Tue, 10 Jan 2012 19:09:17 +0000

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Comment on Beginner’s Guide to Social Media Marketing by Beginner’s Guide to Social Media Marketing - Sc Pulse Media

Beginner’s Guide to Social Media Marketing - Sc Pulse Media — Sat, 07 Jan 2012 03:12:22 +0000

[...] Beginner’s Guide to Social Media Marketing [...]

Comment on Beginner’s Guide to Social Media Marketing by » Beginner’s Guide to Social Media Marketing MtvNews.org

» Beginner’s Guide to Social Media Marketing MtvNews.org — Fri, 06 Jan 2012 13:31:11 +0000

[...] Beginner’s Guide to Social Media Marketing [...]

Comment on Beginner’s Guide to Social Media Marketing by Enqvist

Enqvist — Fri, 06 Jan 2012 04:14:15 +0000

most of my traffic are from facebook, almost 50% the rest are coming from google.

Comment on Beginner’s Guide to Social Media Marketing by Robert Samuel

Robert Samuel — Fri, 06 Jan 2012 00:39:56 +0000

Excellent breakdown Cindy. I think the ONE thing that people need to be effective in this well laid plan is Consistency. Most people lack consistency when it comes to their social media activity and that’s usually where they fail. You can’t be a “some timer” when it comes to establishing a presence on the social media universe. People have to get accustomed to a consistent rhythm so they know to keep checking back with you.

Comment on Beginner’s Guide to Social Media Marketing by Cindy Ratzlaff: Beginner's Guide to Social Media Marketing | Marketing Payments

Fri, 06 Jan 2012 00:28:02 +0000

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