If you’ve dreamed about becoming a published author, you are not alone. According to ISBN registration figures from Bowker, “self-published titles in 2013 increased to more than 458,564, up 17 percent over 2012.” What the vast majority of those new authors don’t know is that they are now the Chief Marketing Officer of their own personal publishing company. They’ve also taken on the role of Director of Sales, Operations Manager and Publicist.
Very few authors bring all of those skill sets to the table and while bestseller status may not be in the cards for every author, finding and promoting a book to those who are most likely to want that book, is possible and getting easier all the time. Social media levels the marketing playing field for the self-publishing author and helps authors find their reading public through direct to consumer marketing.
Every author may dream of writing a bestseller. But writing the book and dreaming isn’t enough.