You are a brand and everything you do is a brand extension. It’s never been more important for authors, speakers, small business owners and entrepreneurs to understand the basics of personal branding.
When I was a kid my folks told me that I could be anything I really wanted to be. Although not entirely true – I will never be 5’8″ – I have found that I have nearly unlimited possibilities. I’m a writer, a marketing consultant, a wife and mother, a business woman, a coach, a loyal friend, a passionate seeker of new challenges and also someone who loves the quiet solitude of reading on a beach. That abundance of choices and gifts can sometimes muddy the waters when I’m trying to define my “brand” to myself and to potential clients.
I’m working hard to be very clear about who I am and what I do. When I succeed in communicating this with clarity, I’m happier and more productive and so are my clients. I’ve looked to successful leaders to help me identify some “best in class” practices that are helping me define my brand. I hope you’ll find them useful and inspiring as well.