Cindy Ratzlaff

by Cindy Ratzlaff Every entrepreneur should have binders full of women (and men) who are resources, teachers, strategists, leaders, contacts and potential partners. Social media provides the digital version of a binder through Facebook Interest Lists and Twitt... CONTINUE READING

Many entrepreneurs struggle with charging what they are worth for their own advice, knowledge and experience. The whole question of worth is wrapped up in feelings of fear, doubt, lack, and even empathy for potential clients. CONTINUE READING

Award winning marketing expert, Cindy Ratzlaff, shares 5 brand building strategies to create higher search ranking for your blog and brand name. CONTINUE READING

Strategic alliances should benefit both partners in the alliance and must benefit the customer above all else. Strategic alliances should create an offer that is stronger through the partnership than either of the parties could offer separately. CONTINUE READING

A well developed marketing calendar saves time, money and frustration in your marketing efforts and provides a blueprint for successful execution. CONTINUE READING

Ad Age Marketing 50 recipient, Cindy Ratzlaff, shares her strategy for using Facebook Interest Lists to build personal and brand visibility. CONTINUE READING

Social media platforms are where a large pool of potential clients spend their discretionary time. Developing a brand messaging strategy to engage with these potential customers and turn "likes" into customers requires understanding the language spoken on each... CONTINUE READING

*Editor’s Note: The video you feature must be hosted on YouTube. YouTube quietly added a new feature to the platform that will help small businesses, cash strapped start-ups, entrepreneurs, authors, speakers and coaches promote their brands, in just a fe... CONTINUE READING

Time spent by direct sales consultants on social media platforms builds credibility, likability and trust. The return on that time investment is brand visibility,accelerated growth and leveraged referrals and sales. CONTINUE READING

Product marketability is something every entrepreneur needs to research before investing time, money and resources in creating the product or service. The marketing phase is not the time to test the customer's desire for your solution. That needs to happen pre... CONTINUE READING