marketing

 

201311MAR

Binders Full of Women | Top 18 Women For Business Advice

POSTED IN: Blog, Marketing

by Cindy Ratzlaff Every entrepreneur should have binders full of women (and men) who are resources, teachers, strategists, leaders, contacts and potential partners. Social media provides the digital version of a binder through Facebook Interest Lists and Twitt... CONTINUE READING

 

201328FEB

Money and Entrepreneurs | Setting Your Prices

POSTED IN: Blog, Marketing

Many entrepreneurs struggle with charging what they are worth for their own advice, knowledge and experience. The whole question of worth is wrapped up in feelings of fear, doubt, lack, and even empathy for potential clients. CONTINUE READING

 

201320FEB

5 Strategies to Boost Your Brand Visibility and Rank Through Search

POSTED IN: Blog, Marketing, Personal Branding, Social Media

Award winning marketing expert, Cindy Ratzlaff, shares 5 brand building strategies to create higher search ranking for your blog and brand name. CONTINUE READING

 

201311FEB

5 Entrepreneurial Tips To Find Winning Strategic Alliances

POSTED IN: Blog, Marketing, Social Media, Strategic Alliances

Strategic alliances should benefit both partners in the alliance and must benefit the customer above all else. Strategic alliances should create an offer that is stronger through the partnership than either of the parties could offer separately. CONTINUE READING

 

201302JAN

How To Create A Marketing Calendar | Business Strategy

POSTED IN: Blog, Marketing

A well developed marketing calendar saves time, money and frustration in your marketing efforts and provides a blueprint for successful execution. CONTINUE READING

 

201215NOV

Use Facebook Interest Lists to Grow Your Page and Social Influence

POSTED IN: Blog, Marketing, Personal Branding, Publicity, Social Media, Twitter

Ad Age Marketing 50 recipient, Cindy Ratzlaff, shares her strategy for using Facebook Interest Lists to build personal and brand visibility. CONTINUE READING

 

201226OCT

Turning Likes into Leads and Leads into Customers

POSTED IN: Blog, Marketing, Social Media

Social media platforms are where a large pool of potential clients spend their discretionary time. Developing a brand messaging strategy to engage with these potential customers and turn "likes" into customers requires understanding the language spoken on each... CONTINUE READING

 

201208OCT

YouTube Adds Easy InVideo Branding | Entrepreneurial Toolkit

POSTED IN: Blog, Marketing, Social Media

*Editor’s Note: The video you feature must be hosted on YouTube. YouTube quietly added a new feature to the platform that will help small businesses, cash strapped start-ups, entrepreneurs, authors, speakers and coaches promote their brands, in just a fe... CONTINUE READING

 

201227SEP

The ROI of Social Media for Direct Sales

POSTED IN: Blog, Marketing, Social Media

Time spent by direct sales consultants on social media platforms builds credibility, likability and trust. The return on that time investment is brand visibility,accelerated growth and leveraged referrals and sales. CONTINUE READING

 

201220AUG

How To Decide If You Should Launch Your Product

POSTED IN: Blog, Marketing, Personal Branding

Product marketability is something every entrepreneur needs to research before investing time, money and resources in creating the product or service. The marketing phase is not the time to test the customer's desire for your solution. That needs to happen pre... CONTINUE READING