publishing

 

201125AUG

Will Ferrell, Stephen King and the New Influencer Class

POSTED IN: Blog, Books, Marketing, Publicity, Publishing, Social Media

Stephen King's new eBook was released today, a week ahead of the on sale date, to a select 1,000 people identified by Klout.com as highly influential in science fiction, Stephen King and other unnamed areas. CONTINUE READING

 

201115JUL

14 Success Secret of Powerhouse Leaders | *Branding*

POSTED IN: Blog, Books, Marketing, Publicity, Publishing, Social Media

Consistency is a commonly referred to metric for social media success. It's also the secret ingredient behind the personal brands of leaders in industries as diverse as technology, television, journalism and publishing. Cindy Ratzlaff shares the success habits... CONTINUE READING

 

201125MAY

Low-Cost Digital Marketing Tools for Authors and Publishers

POSTED IN: Blog, Publishing, Social Media

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

 

201026FEB

Publishing Secrets for Authors | Five Questions with the Expert | Writer Alisa Bowman

POSTED IN: Blog, Books, Personal Branding, Publishing

This week I’m launching a new blog series called Five Questions with the Expert.  Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his or her work to a wider audience, and hopeful share so... CONTINUE READING

 

201029JAN

E-Books, E-Readers and Readers | Publishing

POSTED IN: Blog, Books, Publishing

Time to publish content that way consumers want to receive it. CONTINUE READING

 

201008JAN

MVP Marketing |Low Cost Cross Platform Marketing Strategies

POSTED IN: Blog, Facebook, LinkedIn, Marketing, Personal Branding, Publicity, Publishing, Social Media, Twitter

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

 

201006JAN

Book Publicity | The Top Ten Things Book Publicists Want Authors to Know

POSTED IN: Blog, Books, Facebook, Marketing, Personal Branding, Publicity, Publishing, Social Media, Twitter

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

 

201005JAN

Virtual Book Tours | Author Book Marketing Through Teleseminars

POSTED IN: Blog, Books, Marketing, Personal Branding, Publicity, Publishing, Social Media

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

 

200916NOV

How Can I Get My Book on Oprah?

POSTED IN: Blog, Books, Challenge, Publicity, Publishing, Uncategorized

Oprah Winfrey's show can make a book into a bestseller. What do author's need to think about before submitting their book to Oprah? CONTINUE READING

 

200905JUN

As the Masses Become 300 Million Individuals Publishers Scramble

POSTED IN: Books, Challenge, Publishing, Social Media

A shift from mass consumer metrics to individual consumer desires has the marketing world scrambling to service the needs of millions of individuals when the models are still often set up to discover the desires of the masses. As every single person becomes t... CONTINUE READING