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201012MAR

Is Your Brand Message Clear? | Twitter Lists Know

POSTED IN: Blog, Personal Branding, Twitter

If you are struggling to nail down your keywords and floundering to solidify your core brand message, there is a free brand development tool available to you right now.  The tool polls millions of users and aggregates a succinct list of key words and phrases ... CONTINUE READING

 

201010FEB

How to Create an RSS Feed for Any Twitter List

POSTED IN: Blog, Social Media, Twitter

Each individual post on Twitter has a unique URL. You can find it by mousing over the date and time stamp on the lower left hand corner of a tweet. These are Google indexed and therefore every tweet you post is read by Google as fresh, unique content and ele... CONTINUE READING

 

201002FEB

Social media and the enduring challenges of business communications

POSTED IN: Blog, Challenge, Facebook, LinkedIn, Publicity, Social Media, Twitter

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

 

201008JAN

MVP Marketing |Low Cost Cross Platform Marketing Strategies

POSTED IN: Blog, Facebook, LinkedIn, Marketing, Personal Branding, Publicity, Publishing, Social Media, Twitter

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

 

201006JAN

Book Publicity | The Top Ten Things Book Publicists Want Authors to Know

POSTED IN: Blog, Books, Facebook, Marketing, Personal Branding, Publicity, Publishing, Social Media, Twitter

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

 

200910NOV

Improv techniques for Social Media Marketing Success

POSTED IN: Facebook, LinkedIn, Social Media, Social Media Strategy, Twitter

What can classic improvisational acting training teach marketers about social media marketing? Everything! CONTINUE READING

 

200926JUN

Ethical standards for Social Media Marketing: Share your thoughts

POSTED IN: Challenge, Ethics in Social Media Marketing, Facebook, LinkedIn, Personal Branding, Publicity, Social Media, Social Media Strategy, Twitter

Should there be ethical standards for Social Media Marketing and Publicity? I'd like to capture your thoughts for a future blog in hopes of promoting a wider discussion on this topic. CONTINUE READING

 

200925JUN

How to add a “Follow Me on Twitter” Button to your Facebook Profile and Fan Page

POSTED IN: Facebook, LinkedIn, Personal Branding, Publicity, Social Media, Social Media Strategy, Twitter

Take your Social Media Image Seriously Your Facebook® profile and your Facebook® Fan Page are two key social media touch-points for connecting with potential clients. Creating your on-line funnels in a variety of social mediums helps people find you and cl... CONTINUE READING

 

200930MAY

10 Essential Tools to Jumpstart Your Social Media Presence: Checklist #1

POSTED IN: Challenge, Personal Branding, Publicity, Social Media, Social Media Checklist, Twitter

Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING

 

200927MAY

Twitter Strategies for Finding Your Peeps

POSTED IN: Social Media, Twitter

Twitter tips and resources for finding people to follow. Links to Twitter tools and sites for sorting and finding people with similar interests are included along with ideas for maximizing your time while looking for followers. CONTINUE READING