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201205JAN

Beginner’s Guide to Social Media Marketing

POSTED IN: Blog, Facebook, Social Media, Social Media Strategy

Cindy Ratzlaff offers small business owners and entrepreneurs a simplified beginners guide to using social media to create a digital footprint for themselves and their business. CONTINUE READING

 

201002FEB

Social media and the enduring challenges of business communications

POSTED IN: Blog, Challenge, Facebook, LinkedIn, Publicity, Social Media, Twitter

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

 

201008JAN

MVP Marketing |Low Cost Cross Platform Marketing Strategies

POSTED IN: Blog, Facebook, LinkedIn, Marketing, Personal Branding, Publicity, Publishing, Social Media, Twitter

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

 

201006JAN

Book Publicity | The Top Ten Things Book Publicists Want Authors to Know

POSTED IN: Blog, Books, Facebook, Marketing, Personal Branding, Publicity, Publishing, Social Media, Twitter

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

 

200910NOV

Improv techniques for Social Media Marketing Success

POSTED IN: Facebook, LinkedIn, Social Media, Social Media Strategy, Twitter

What can classic improvisational acting training teach marketers about social media marketing? Everything! CONTINUE READING

 

200926JUN

Ethical standards for Social Media Marketing: Share your thoughts

POSTED IN: Challenge, Ethics in Social Media Marketing, Facebook, LinkedIn, Personal Branding, Publicity, Social Media, Social Media Strategy, Twitter

Should there be ethical standards for Social Media Marketing and Publicity? I'd like to capture your thoughts for a future blog in hopes of promoting a wider discussion on this topic. CONTINUE READING

 

200925JUN

How to add a “Follow Me on Twitter” Button to your Facebook Profile and Fan Page

POSTED IN: Facebook, LinkedIn, Personal Branding, Publicity, Social Media, Social Media Strategy, Twitter

Note:  Since the publication of this article in January of 2009, Facebook has discontinued their support of FBML.  Facebook no longer allows you to add an FBML box to the left hand side of your Fan Page. Take your Social Media Image Seriously Your Facebook®... CONTINUE READING