Cindy Ratzlaff

If you are struggling to nail down your keywords and floundering to solidify your core brand message, there is a free brand development tool available to you right now.  The tool polls millions of users and aggregates a succinct list of key words and phrases ... CONTINUE READING

This week I’m launching a new blog series called Five Questions with the Expert.  Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his or her work to a wider audience, and hopeful share so... CONTINUE READING

Each individual post on Twitter has a unique URL. You can find it by mousing over the date and time stamp on the lower left hand corner of a tweet. These are Google indexed and therefore every tweet you post is read by Google as fresh, unique content and ele... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

What can classic improvisational acting training teach marketers about social media marketing? Everything! CONTINUE READING

Should there be ethical standards for Social Media Marketing and Publicity? I'd like to capture your thoughts for a future blog in hopes of promoting a wider discussion on this topic. CONTINUE READING

Take your Social Media Image Seriously Your Facebook® profile and your Facebook® Fan Page are two key social media touch-points for connecting with potential clients. Creating your on-line funnels in a variety of social mediums helps people find you and cl... CONTINUE READING