Cindy Ratzlaff

Stephen King's new eBook was released today, a week ahead of the on sale date, to a select 1,000 people identified by Klout.com as highly influential in science fiction, Stephen King and other unnamed areas. CONTINUE READING

The Entrepreneurial formula goes something like this.  Identify a need in the market, conceptualize the product or service to fill that need, price it to move, test the market interest in your product and either go back to the drawing board or launch. The suc... CONTINUE READING

Consistency is a commonly referred to metric for social media success. It's also the secret ingredient behind the personal brands of leaders in industries as diverse as technology, television, journalism and publishing. Cindy Ratzlaff shares the success habits... CONTINUE READING

Social media bookmarking and commenting on blog posts is an important part of creating a highly visible brand presence on the internet. Cindy Ratzlaff explains it all to you. CONTINUE READING

ICANN domain name land grab begins. CONTINUE READING

Adding Twitter timesaving tips, tools and techniques to your social media toolkit will help you spread your brand message to the widest possible audience. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

Building a loyal, engaged fan base takes time and commitment. Ideally authors would begin building that fan base during the writing process so they could share their journey with the growing fan base. Besides writing the book, building a fan base is the autho... CONTINUE READING

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

Digital marketing and branding specialist, Cindy Ratzlaff will be speaking live in New York City at the largest book publishing venue of the year in the U.S., BookExpo America.  Her talk is titled Advanced Facebook: Cutting Edge Tools, Strategies & Pract... CONTINUE READING