201001SEP
One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING
201010JUL
Catcher in the Sky's Lisa Gordon Lisa Gordon spent two decades at the top of her field in advertising sales for newspapers and magazines like Time, Real Simple, Prevention and Entertainment Weekly. When her industry took a particularly hard hit as the eco... CONTINUE READING
201002FEB
Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING
200916NOV
Oprah Winfrey's show can make a book into a bestseller. What do author's need to think about before submitting their book to Oprah? CONTINUE READING
200926JUN
Should there be ethical standards for Social Media Marketing and Publicity? I'd like to capture your thoughts for a future blog in hopes of promoting a wider discussion on this topic. CONTINUE READING
200905JUN
A shift from mass consumer metrics to individual consumer desires has the marketing world scrambling to service the needs of millions of individuals when the models are still often set up to discover the desires of the masses. As every single person becomes t... CONTINUE READING
200930MAY
Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING
200918APR
I’m in the process of reinventing or what I like to call reinvesting in myself and helping others do the same. Let's take some time this spring to think about who we are, at our core and then find the best possible words, images, sounds and actions to spread... CONTINUE READING
