Cindy Ratzlaff

Willie Jolley, courtesy of the author In his State of the Union address on Tuesday evening, President Obama declared keeping the “American Dream” alive to be “the defining issue of our time.” At a time when a large percentage of the working po... CONTINUE READING

Business gifting during the holiday season is fraught with stress. Gifts that are too expensive signal you're overcharging. Gifts with a "mass" feel are too impersonal. Cindy Ratzlaff offers three gift ideas sure to please clients. CONTINUE READING

Fourth Quarter is a key time for entrepreneurs; a time to look back at what worked and what didn't and to plan for the coming fiscal year. It's also a time to look honestly at our mistakes. CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Catcher in the Sky's Lisa Gordon Lisa Gordon spent two decades at the top of her field in advertising sales for newspapers and magazines like Time, Real Simple, Prevention and Entertainment Weekly. When her industry took a particularly hard hit as the eco... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Oprah Winfrey's show can make a book into a bestseller. What do author's need to think about before submitting their book to Oprah? CONTINUE READING

Should there be ethical standards for Social Media Marketing and Publicity? I'd like to capture your thoughts for a future blog in hopes of promoting a wider discussion on this topic. CONTINUE READING

A shift from mass consumer metrics to individual consumer desires has the marketing world scrambling to service the needs of millions of individuals when the models are still often set up to discover the desires of the masses. As every single person becomes t... CONTINUE READING

Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING