Cindy Ratzlaff

Every author dreams of writing a bestseller. Dreaming isn’t enough. The self-published author is both writer and publisher and is the director of the entire publishing process. This includes cover design, interior layout, marketing and promotion. Standin... CONTINUE READING

Moll Anderson, designer and lifestyle expert, talks to Cindy Ratzlaff about personal branding, marketing messages, guest blogging and expanding her business. CONTINUE READING

Willie Jolley, courtesy of the author In his State of the Union address on Tuesday evening, President Obama declared keeping the “American Dream” alive to be “the defining issue of our time.” At a time when a large percentage of the working po... CONTINUE READING

Stephen King's new eBook was released today, a week ahead of the on sale date, to a select 1,000 people identified by Klout.com as highly influential in science fiction, Stephen King and other unnamed areas. CONTINUE READING

Consistency is a commonly referred to metric for social media success. It's also the secret ingredient behind the personal brands of leaders in industries as diverse as technology, television, journalism and publishing. Cindy Ratzlaff shares the success habits... CONTINUE READING

This week I’m launching a new blog series called Five Questions with the Expert.  Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his or her work to a wider audience, and hopeful share so... CONTINUE READING

Time to publish content that way consumers want to receive it. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING