Cindy Ratzlaff

This week I’m launching a new blog series called Five Questions with the Expert.  Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his or her work to a wider audience, and hopeful share so... CONTINUE READING

Time to publish content that way consumers want to receive it. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING

Oprah Winfrey's show can make a book into a bestseller. What do author's need to think about before submitting their book to Oprah? CONTINUE READING

A shift from mass consumer metrics to individual consumer desires has the marketing world scrambling to service the needs of millions of individuals when the models are still often set up to discover the desires of the masses. As every single person becomes t... CONTINUE READING