The New Rules of Facebook Marketing

POSTED IN: Blog, Facebook, Marketing, Publishing, Social Media

When Facebook changed the news feed algorithm to suppress reach, business pages thought the sky was falling. It is not. CONTINUE READING



Ratzlaff Presents at BEA and UPublishU 2015

POSTED IN: News & Events

Cindy Ratzlaff makes a return appearance at BookExpo America 2015 to present The New Rules of Facebook Marketing. CONTINUE READING



Marketing with Your Facebook Personal Profile

POSTED IN: Blog, Facebook, Marketing, Social Media, Social Media Strategy

Facebook builds in some terrific marketing features for business pages and every brand, business, entrepreneur and author needs a business page to fully take advantage of the rich ecosystem where more than one billion people log in every month. But did you kno... CONTINUE READING



Social Marketing for Authors


Here's a recap and resource list of tools and tips for author marketing derived from my keynote presentation at Romance Writers of America in San Antonio, Texas, July 25, 2014. CONTINUE READING



Cindy Ratzlaff Returns as BookExpo America Presenter 2014

POSTED IN: News & Events

Where can you meet Neil Patrick Harris, Anjelica Houston, Walter Isaacson and me, Cindy Ratzlaff, at the same event? At BookExpo America, the nation's largest annual book industry conference. CONTINUE READING



Slideshare for Increased Brand Visibility

POSTED IN: Blog, Marketing, Publicity, Social Media

Make every piece of content you create work harder for you with a cross platform strategy. Slideshare is an excellent tool for creating authority in your niche. CONTINUE READING



9 Social Profiles Every Author Should Create

POSTED IN: Blog, Books, Challenge, Personal Branding, Publishing, Social Media, Social Media Checklist

Social Media can introduce your book to new readers, extend the promotional cycle of your book beyond the traditional 6-week launch period and re-energize your back list - or social can be an enormous time waster. Here's 9 social sites to help authors create t... CONTINUE READING



UPublishU Keynote Speaker | Cindy Ratzlaff

POSTED IN: News & Events

Cindy Ratzlaff is the luncheon keynote at BookExpo America's UPublishU Conference on May 31, 2014. Her talk is entitled Brand YOU: Creating a Rock Star Personal Brand for You and Your Books. CONTINUE READING



8 Simple Ideas for Free or Low-Cost Publicity

POSTED IN: Blog, Contests, Marketing, Publicity

You don't have to break the bank to take advantage of the power of good PR. You just need a plan. Here are 8 things you can do, right now, to attract your ideal customer. CONTINUE READING



15 Simple Mostly Free Facebook Marketing Tips to Try Today

POSTED IN: Blog, Marketing, Social Media

Cindy Ratzlaff, president of Brand New Brand You, says Facebook marketing need not be expensive and shares 15 free or low cost tools, tips, techniques and strategies to help small businesses with their Facebook branding. CONTINUE READING