Cindy Ratzlaff

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Don't let time mismanagement leave you hard-boiled A while ago in a fit of frustration over the fact that I may need to join Bejeweled Anonymous and that I check my Facebook stream more often than my e-mail, I posted an old school luddite time management t... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING

I was delighted to open my e-mails this morning and discover that I’d been named to the Forbes list 20 Best Branded Women on Twitter.  It was fun to be included in a list with Maria Shriver, Kimora Lee, Ivanka Trump, Ann Curry, Kathy Ireland and Alyssa ... CONTINUE READING

7 easy types of blogs or blogging strategies that will help you achieve maximum visibility for your brand, which is you. CONTINUE READING

Brand awareness is directly connected to increased visibility.  Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google.  Every tweet you make is a unique UR... CONTINUE READING

Catcher in the Sky's Lisa Gordon Lisa Gordon spent two decades at the top of her field in advertising sales for newspapers and magazines like Time, Real Simple, Prevention and Entertainment Weekly. When her industry took a particularly hard hit as the eco... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Authors and businesses are making mistakes when using Facebook that could cause their profiles to be shut down. CONTINUE READING

Some very simple visibility strategies are overlooked and forgotten but can go a long way to jump starting your social currency.  An important visibility strategy for your brand is to continually add reliable, actionable information to your website and social... CONTINUE READING