ICANN, the Internet Corporation for Assigned Names and Numbers, is about to change the look of our internet surfing by assigning new dot suffixes to further cement brand identity.
The dot com’s, dot net’s and dot co’s will still be the mainstay, however, because the new branding opportunity for companies to use, say .Nike, will come at a steep price.
According to Mashable.com, these new opportunities will cost hundreds of thousands of dollars instead of the usual $9.99 and the annual renewal could be as high as $25,000. So the majority of businesses and entrepreneurs will still be using the generic URLs.
Will there be a massive “land grab” for .socialmedia, .food, .organic, .Auto? On your mark, get set, go.