Twitter Supercharged
Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following.
Take a look at the right side of your Twitter homepage and you’ll now see, just below your following/followers stats, the headline “Who to Follow.” Just to the right will be a highlighted live link called “view all.”
When you click on that link, you’ll be taken to a page that has suggestions for new people you may like to follow based on your current patterns. Twitter even gives you a couple of names of people you already follow who are following the suggested Tweeter. You can go right down the list and accept the invitation to follow all these suggested new connections and then Twitter will look through their database and suggest more to you.
I used this feature to find authors, bookstores, book reviewers and publishing people and found it to be easy to use, fast and effective.
I was impressed with the great choices Twitter offered me and they were mostly spot on in terms of my interests.
You can also use the “Browse Interests” tab to drill down and find people who use a key word or phrase in their bio and follow them as well. This has enormous implications for using Twitter to find and follow your target market.
I’d love to hear how you are using Twitter to reach a new audience.
