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	<title>Comments on: MrsP.com</title>
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	<description>Brand new, brand you.</description>
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		<title>By: cindyratzlaff</title>
		<link>http://cindyratzlaff.com/blog/testimonials/mrsp-com/comment-page-1/#comment-82</link>
		<dc:creator>cindyratzlaff</dc:creator>
		<pubDate>Mon, 16 Nov 2009 17:10:08 +0000</pubDate>
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		<description>Hi Robert,  I do think radio is worth doing.  The cumulative effect of getting your name and your ideas out there through multiple touchpoints is important.  By adding radio interviews to your outreach strategy, you&#039;re creating strategic visibility.  First, the radio show that hosts you is basically endorsing you and your work by having you as a guest and introducing you to their listeners.  Second, most shows are archived and therefore your interview lives on long after it airs and is accessible to people via the internet.  Third, you may reach a listener and potential reader or client that would not otherwise have found you through any of your other efforts.  So to me, I think radio is a worthwhile use of your time.</description>
		<content:encoded><![CDATA[<p>Hi Robert,  I do think radio is worth doing.  The cumulative effect of getting your name and your ideas out there through multiple touchpoints is important.  By adding radio interviews to your outreach strategy, you&#8217;re creating strategic visibility.  First, the radio show that hosts you is basically endorsing you and your work by having you as a guest and introducing you to their listeners.  Second, most shows are archived and therefore your interview lives on long after it airs and is accessible to people via the internet.  Third, you may reach a listener and potential reader or client that would not otherwise have found you through any of your other efforts.  So to me, I think radio is a worthwhile use of your time.</p>
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		<title>By: Robert J. Fischer</title>
		<link>http://cindyratzlaff.com/blog/testimonials/mrsp-com/comment-page-1/#comment-77</link>
		<dc:creator>Robert J. Fischer</dc:creator>
		<pubDate>Mon, 16 Nov 2009 01:33:41 +0000</pubDate>
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		<description>Cindy,

Do you think radio is worth doing? I have been on the radio several times, but never get any hits to the web site from radio. The thing that drives traffic to the site is when I post my blog. Seems like spending money on radio is a waste, but not everyone knows it  yet.</description>
		<content:encoded><![CDATA[<p>Cindy,</p>
<p>Do you think radio is worth doing? I have been on the radio several times, but never get any hits to the web site from radio. The thing that drives traffic to the site is when I post my blog. Seems like spending money on radio is a waste, but not everyone knows it  yet.</p>
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