“Cindy was instrumental in developing the pitches to secure national radio show interviews for the launch of MrsP.com.
Additionally, her contacts with T.V. producers, literacy organizations and high-profile editors led to some amazing endorsements, as well as a unique opportunity with the CBS Early Show. With her endless ideas and energy, Cindy is an asset to any project. She is a true joy to work with!”
—Dana Plautz and Clay Graham, Co-Producers, www.MrsP.com
Cindy,
Do you think radio is worth doing? I have been on the radio several times, but never get any hits to the web site from radio. The thing that drives traffic to the site is when I post my blog. Seems like spending money on radio is a waste, but not everyone knows it yet.
Hi Robert, I do think radio is worth doing. The cumulative effect of getting your name and your ideas out there through multiple touchpoints is important. By adding radio interviews to your outreach strategy, you’re creating strategic visibility. First, the radio show that hosts you is basically endorsing you and your work by having you as a guest and introducing you to their listeners. Second, most shows are archived and therefore your interview lives on long after it airs and is accessible to people via the internet. Third, you may reach a listener and potential reader or client that would not otherwise have found you through any of your other efforts. So to me, I think radio is a worthwhile use of your time.