Every day I encounter hundreds (sometimes thousands) of entrepreneurs with great ideas, finished books, white papers and case studies, and full programs they’ve labored long and hard to create. But when I ask them what they’re currently earning from their programs or books, the answer is disturbing. Many, many entrepreneurs are not making a dime. In fact, many are laying out more each month than they are taking in. That makes their work a very expensive hobby and not a business. Businesses need to create a product or service and sell it for a profit. There are a lot of steps in between but the bottom line is, well, the bottom line.
If you’ve written a book, developed a program, created a keynote speech but no one knows about it, you have a hobby and not a business.
How long you can remain in the developmental and launch phase of your business depends on your upfront funding. But if your business is bringing no money whatsoever into your accounts receivable, it’s time to take evaluate your business model, your marketing strategy or both. Social media can give entrepreneurs valuable promotion, advertising and market research without an enormous additional outlay of cash. And, most importantly, it can bring income into your bank account quickly. Let’s take a look at three easy opportunities for promotion and income creation available to entrepreneurs, right now, through their current social media platforms.
1. Build your database so you can market directly to people who’ve already expressed an interest in you, your book or your product by gathering e-mail names directly from your Facebook page by adding a custom box under your cover photo. These custom boxes or apps, as Facebook calls them, are created in an iframe and can contain a special offer such as a sample of your book, a free 15 minute consultation, or a checklist of success strategies.
2. Sell directly from your Facebook page, again by using an iFrame app. You can import your store, your product pages or your entire website right to a Facebook app or tab. The website will retain all of its functionality which means if people can buy your book or services on your website, they can buy it directly on your Facebook page. Here’s an example of a custom app I created for my Android and iPhone Marketing Tips app using a drag and drop app maker, Lujure.com. With no design skills, I can import my assets and links and create a customer opportunity right on my Facebook page, which I can then promote through Twitter, my blog, my personal profile and through other social sites.
3. Create an Amazon affiliate store and import the entire thing directly to your website and to Facebook in a custom app. Now every product you recommend or mention, including you own book, can immediately be purchased on Facebook without your fans ever leaving the platform.
There is more to being a successful entrepreneur than generating quick income, but the process of thinking through your offering, marketing it to others and generating income is a good start.
How are you creating income through social media? Let’s share some best practices to create more successes for the entrepreneurial community.