by Cindy Ratzlaff
Facebook default landing tabs are gone and pinned posts are the new promotion as Facebook rolls out the Timeline design for fan pages.
According to Facebook, all fan pages will be automatically upgraded to the new Timeline design on March 30, 2012. You can preview the look now and make changes but do not need to publish your new look until March 30th. So admins will have the opportunity to work on the pages outside of the public eye for the time being.
Default Landing Tabs are Gone
- Adding a new cover photo at the top of the page
- Marking posts and images as favorites with a star to cause them to extend over two columns and pull focus..
- Add “milestones” to mark key events in your business life
- Arrange the apps and custom tabs visitors can see on your cover
- Pin particular posts to append them to the top of the page.
Here are some of the key highlights in the new changes:
The pinned post are a new feature. Pinned posts are those that the page owner decides they want to display at the top of their page. Those posts will appear in the top left of a pages timeline with a flag in the top-right corner, Facebook’s version of a pin. Pinned posts will remain there at the top of the page for 7 days and then return to the date it was originally posted to the Page’s timeline.
Only posts from the page owner or admins are eligible to be pinned. So posts from fans can’t be pinned to the top of a page. To pin a post, the page owner will click on a pencil icon in the top right hand corner of that says “Page’s postSelect” and that will move the selected post to the top.
The admin panel will be a quick view of page information so admins and owners can view notifications, respond to messages, review performance insights and activity logs and access the edit menu to make Page setting changes. Page owners will find the new Admin Panel above the date selector in the upper right hand corner of their page. Fans will not see the admin panel when visiting the page.
Default Landing Page
This change will upset a lot of page owners. Pages will no longer have the option to set up a custom tab for people who are not fans such as a welcome page or a free offer page. So all visitors will land on the wall. This will have marketers scrambling for new creative ways to promote their brands, special offers and apps. You can, however, pin a post with a direct link to that offer, to the top of your page.
One welcome change will be that brands and their fans can now message one another and that’s a change fan page owners have been seeking.
Cover Photo Rules
Facebook official lays out the rules of what you can and cannot include in a cover photo and let’s us know that all cover photos are public. It remains to be seen if Facebook will be able to enforce these particular rules (it would take an army) but why poke the beast and risk losing your account.
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About Section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
I’ll be sharing more for the Facebook announcements later today. Post your questions and I’ll get back to you here or on Facebook with answers. In the meantime, start reviewing your images, planning for pinned posts and prepare for the demise of the default landing tab.