Brand awareness is directly connected to increased visibility. Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google. Every tweet you make is a unique URL and increases your visibility online, making it easier for people to discover you in a search.
Adding a Twitter Button on the wall of your Facebook Business Page–not your personal profile–allows people to easily find and follow you on Twitter. You want people to be able to interact with you on any social platform they frequent, so adding a convenient way to connect with you on Twitter is a key visibility strategy. I’ve blogged about this in the past, but since Facebook has changed it’s face so many times in the last year, I thought people might need these updated step-by-step instructions. Please feel free to post a comment here if anything is fuzzy and I’ll clarify or illuminate any issues you are having.
Step One: Install the Static FBML (Facebook Mark-up Language) Application to your page. To find this application, enter the words “Static FBML” in the search window on the blue bar at the top of your page.
Step Two: When you get to the Application page, click “Add to My Page” which you’ll find directly underneath the Avatar image on the upper left hand side of the page.
Step Three: An overlay screen will pop up and list the names of any pages associated with your profile that do not already have Static FBML installed. You’ll click the “Add to Page” button next to the page on which you wish to install this application.
Step Four: Go back to your profile and click “Ads and Pages” on the left hand side of the page.
Step Five: Click Edit under the FBML application in your list of applications on your page.
Step Six: A box will appear that can be customized. You’ll title it “Follow Me On Twitter” or “Tweet with Me” or something that invites people to follow you there.
Step Seven: Enter your HTML coding into the FBML box for your custom designed Twitter button or you can use google to find a variety of sites that offer free Twitter images. I like Twitter Buttons where you can enter your Twitter name into the automatic code generator and they provide you with the HTML code you need to create a button.
Once you’ve entered your desired code, press “Save Changes.”
Step Eight: Go back to your page and click the + sign on your tabs bar. Locate your new “Follow Me On Twitter” FBML app and click on it.
You’ll see that the phrase “Follow Me on Twitter” has now become a custom tab on your screen.
Your image is now a live link, under this custom tab.
Make sure you post about your new tab to alert your followers.