The Maximum Visibility Plan or MVP Strategy is my six point cross platform marketing strategy designed to bring your message and your brand to the widest possible consumer consciousness, creating the impression that you and your brand are everywhere at once. Over the course of the next few months, I’ll be elaborating on these tenants through my blog, Facebook, YouTube and the MVP newsletter. Here are the broad strokes of the plan.
- MEDIA: Traditional media, radio and television, features, op-eds, reviews, mentions, third party endorsements
- ONLINE: Virtual and social media: video, audio, blog, Facebook, Twitter, YouTube, LinkedIn, Slideshare, guest posts, internet radio, internet tv
- LIVE EVENTS: appearances, workshops, keynotes
- ADVERTISING: Targeted use of Adsense words, Facebook ads, paid press release placement, and other modestly priced visibility opportunities
- STRATEGIC PARTNERSHIPS: product or business partners that imply endorsement and provide real or in kind value to campaigns
- SEO: Search Engine Optimization is the glue the brings all of your brand outreach and marketing programs together to give you search engine ranking that helps people find you and buy your product. Without SEO, all of your various activities exists only by themselves and do not take advantage of their combined power to create massive brand awareness. SEO is the missing ingredient in many campaigns.
By identifying a succinct set of key message points and exploiting them over all of the platforms outlined in the MVP program, your brand will reach the consciousness of your intended end user, client or consumer faster, less expensively and in a more targeted fashion than if you were to employ any combination of these outreach strategies alone. I look forward to helping you create powerful brand awareness for your business, book or ideas this year.
