facebook debuts *promoted posts* | facebook advertising tips

 

Facebook’s Promoted Posts launched this morning and the starting price for promoting an individual post is $15.00 and the choices go up to $300.00.  According to Facebook, “when you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created.”

Facebook estimates your $15.00 promoted post will be served up to 2,100 people more than would have seen it through the regular Edgerank system.  You can change the lifetime budget even after publication.

Nothing has changed about how your posts are shared with the people who like your Page. ~ Facebook

Real time statistics can be accessed just below the ad and include:

  1. Paid Reach: The number of people who say your post because you promoted it
  2. Budget Spent: A real time ticker of how your budget dollars are being spent
  3. Activity: The number of times your page was tagged in the photos by other people on Facebook.

All promoted posts will show in the news feeds of the people who have already liked your Page and, if they interact with your promoted post, it will be seen by their friends. These posts will be labeled as “Sponsored” in the news feed. But, they’ll be in the news feed and not relegated to the right-hand advertising well column of Facebook.

Facebook provides details on how to use this new advertising promotion tool, saying:

You can promote a Page post from the sharing tool by following the steps below:

  1. Go to the sharing tool to create a post.
  2. Enter in your post details.
  3. click on the Promote drop-down button and set your desired budget. Note: the budget you set is a lifetime budget and not a daily budget.
  4. Click Save.

Once you’ve visited the sharing tool, you can promote recent posts on your Page:

  1. Go to any post you’ve created in the past 3 days on your Page timeline.
  2. At the bottom the post, just below where people can add a comment, you’ll see the Promote button. Click on it.
  3. From the drop-down, set your budget based on how many people you want to reach.
  4. Click Save.

I’ve tried two promoted posts on different Facebook fan pages this morning and I’ll report back later on my results.  Keep your eyes open for Promoted Posts and let me know what you think.

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13 Responses to “Facebook Debuts *Promoted Posts* | Facebook Advertising Tips”

  1. Great post Cindy.
    Thanks for taking the time to explain this new information.
    If people had to find this kind of info for themselves we would be way behind the times.
    That is why you are the best.
    Have a great day!

  2. Glad it was useful Ryan. I think we’ll see more and more opportunities to pay to play on Facebook now that the IPO is over.

  3. [...] Facebook Debuts *Promoted Posts* | Facebook Advertising Tips [...]

  4. Thank you for sharing my article with your readers, Gina. The changes at Facebook are coming fast and furious.

  5. SchaOn says:

    Um… where is the Sharing Tool?
    “Go to the sharing tool to create a post.” I go to my page… and I don’t see anything for that…

  6. Lindsay D says:

    Thank you for this wonderful information! Can you tell me where we would find this particular tool?

  7. Hi Lindsay,

    Go to https://www.facebook.com/help/promote on Facebook and you’ll find more information on this tool. Some people are reporting that they are not yet seeing the “promote” button when they click on the fan page and click on the status update box. That’s where you’ll see the drop down box that says “Promote” if your fan page has it. If not, keep checking and Facebook will, no doubt, roll it out to more pages shortly.

  8. SchaOn,
    Go to https://www.facebook.com/help/promote on Facebook and you’ll find more information on this tool. You’ll see a drop down box that says “Promote” right at the bottom of the status update window, if your fan page has it. If not, keep checking and Facebook will, no doubt, roll it out to more pages shortly.

  9. [...] changes are underway at Facebook that may or may not influence how often you see your “Liked” pages in your Facebook [...]

  10. Lithuania says:

    Lithuania…

    [...]Cindy Ratzlaff: Facebook Debuts *Promoted Posts* | Facebook Advertising Tips[...]…

  11. [...] Cindy Ratzlaff – Facebook debuts *promoted posts* | facebook advertising tips [...]

  12. Elfie Hayes says:

    I was very interested in your article and would love to sue this tool, but
    should it be said that you must have over 400 likes to be able to use it?

    I just hurried to promote one of my posts but I only have 60 Likes so it’s a no go. Is there a workaround or is this written in Facebook Stone.

    If you can address this issue I would be pleased to hear from you.

  13. Hi Elfie, It seems as though Facebook is only offering the promoted posts option to fan pages with more than 1,000 “Likes” at this time. I have not found any workaround as yet and have been advising my clients with fewer than 1,000 fans to use a standard Facebook Post ad instead until they reach the 1,000 fan hurdle.

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