Comments on: Social media and the enduring challenges of business communications http://cindyratzlaff.com/blog/challenge/social-media-and-the-enduring-challenges-of-business-communications/ Brand new, brand you. Sun, 29 Aug 2010 14:54:59 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Theodore Arhart http://cindyratzlaff.com/blog/challenge/social-media-and-the-enduring-challenges-of-business-communications/comment-page-1/#comment-346 Theodore Arhart Thu, 29 Apr 2010 14:53:45 +0000 http://cindyratzlaff.com/?p=316#comment-346 Just what I had to learn, many thanks for posting it. Just what I had to learn, many thanks for posting it.

]]> By: cindyratzlaff http://cindyratzlaff.com/blog/challenge/social-media-and-the-enduring-challenges-of-business-communications/comment-page-1/#comment-143 cindyratzlaff Wed, 03 Feb 2010 13:43:47 +0000 http://cindyratzlaff.com/?p=316#comment-143 I completely agree, Don. We're seeing this in crowd sourced products and that game changing phenomenon, consumers having input before a product hits the market, will only increase. I completely agree, Don. We’re seeing this in crowd sourced products and that game changing phenomenon, consumers having input before a product hits the market, will only increase.

]]> By: Don Ortner http://cindyratzlaff.com/blog/challenge/social-media-and-the-enduring-challenges-of-business-communications/comment-page-1/#comment-141 Don Ortner Tue, 02 Feb 2010 19:40:20 +0000 http://cindyratzlaff.com/?p=316#comment-141 I agree with Bob's description of value for the "new" social media. In addition, this approach radically changes the expectations of customers in B2B environments. The old paradigm for new product creation went something like this: meet with customer to get requirements, develop product around PERCEPTION of requirements, develop product, deliver product, get feedback from customer if product is not right. As people become increasingly comfortable with the feedback mechanism in social media, customers -- especially B2B customers -- will demand active involvement in every phase of product development in on-going feedback loops. This increases effort for the supplier through development and production start, but it ensures that the finished product. When done right, it also produces a delighted customer. The game is changing. That's cool. It's also inevitable. I agree with Bob’s description of value for the “new” social media. In addition, this approach radically changes the expectations of customers in B2B environments. The old paradigm for new product creation went something like this: meet with customer to get requirements, develop product around PERCEPTION of requirements, develop product, deliver product, get feedback from customer if product is not right.

As people become increasingly comfortable with the feedback mechanism in social media, customers — especially B2B customers — will demand active involvement in every phase of product development in on-going feedback loops. This increases effort for the supplier through development and production start, but it ensures that the finished product. When done right, it also produces a delighted customer.

The game is changing. That’s cool. It’s also inevitable.

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